After changing the beauty game, she decided to take over the skincare world. Get your essentials all in one click by shopping our sets + travel kits. Feel free to take chances, and take risks, and dare to do something new or different.” Not sure where to start? Take our foundation shade finder quiz and get matched with unique shade recommendations based on your skin tone. Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. From Pro Filt’r Soft Matte Foundation, Hydrating Foundation & Powder Foundation that changed the game with 50 inclusive shades, to the fan-fave concealer and setting powder, to the wide shade range of cream blush, Fenty Beauty products are designed to feel lightweight and love to be layered.
Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beauty-and still seeing a void in the industry for products that performed across all skin types and tones.
